Case Studies

Healthy Kids Challenge
Website and Social Media Marketing Project

• Built a content management system to reduce maintenance costs
• Created an online store to generate new revenue
• Developed a social media marketing campaign
• Created a Connect with Us Page to showcase social media
• Implemented an e-newsletter system to better communicate with current and future clients
• Built a Facebook and Twitter page to connect with clients
• Wrote content for blog that helped drive traffic and increase SEO
• Implemented metrics software such as Google Analytics, keyword analysis, and blog statistics

Outcomes

• Increase Healthy Kids Challenge awareness in the community
• Increase sponsorships and partnerships across the nation
• Increase the number of schools using their programs
• Combat child obesity through family awareness
• Increase website traffic
• Reduce traditional marketing expenses, such as printing, newspaper ads and portal sites
• Increase social media presence