Johnson’s Legacy Landscapes Website and Social Media Marketing Project
Developed a social media marketing campaign
Created a Connect with Us Page to showcase social media
Implemented an e-newsletter system to better communicate with current and future clients
Built a Facebook and Twitter page to connect with clients
Wrote content for blog that helped drive traffic and increase SEO
Implemented metrics software such as Google Analytics, keyword analysis, and blog statistics
Used Google Site-Maps to boast SEO
Outcomes
Increase awareness of Landscaping Services through proactive communications with clients
Increase website traffic
Reduce traditional marketing expenses, such as printing, newspaper ads and portal sites
Increase social media presence
Social networking sites include FaceBook, Twitter, MySpace, Friendster, LinkedIn, ZoomInfo, and many more. Social Media specialist should have an in-depth knowledge of Web 2.0, SEO, SEM, and SMM.
