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Buzz Words

Buzz WordsSo you heard the terms, now find out what they mean:

Affiliate Program: A web based pay-for performance marketing program designed to benefit the affiliate or partner websites driving qualified leads to the affiliates website

Blogsphere: The current state of all information available on blogs and/or the subculture of those who create and use blogs.

Bounce rate: represents the percentage of initial visitors to a site who "bounce" away to a different site in less than two minutes

Content Management System: A content management system (CMS) is a type of website that uses a WYSIWYG editor  to create, edit, manage, and publish content  by multiple users in an organized fashion.

DMOZ: The largest multilingual open directory of World Wide Web links that is constructed and maintained by volunteer editors. Yahoo, Dogpile, and search engines feed from this directory.

E-mail marketing: E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an individual via email

Inbound marketing: This is nontraditional marketing like e-newsletters, social media, SEO

Internet forums: A forum or  message board, is a bulletin board system in the form of a discussion site

Keywords: Keywords are the words that are used to reveal the internal structure of an author's reasoning

Meta Data: "Data about data", of any sort in any media

Meta tags: A HTML tag that provides information about the web page

Microblogging: Micro-blogging is a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them

Myspace: MySpace is a popular social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs and groups  

Outbound Marketing: This is traditional marketing like direct mail, billboards, TV and Radio ads Social

Podcasts: A podcast is a series of audio or video digital-media files which is distributed over the Internet by syndicated download

Search Engine Optimization (SEO): The process of improving the volume or quality of traffic to a web site from search engines via organic search results.

Social Media identity theft: The process of stealing one's social media identity by registering a business name across social media sites without the knowledge or permission of the business.

Social Networking: This service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, this is an area where people generate communications

Technorati: is an Internet search engine for searching blogs, it was designed specifically to search blogs. It competes directly with Google and Yahoo.

Vodcasts: Sometimes shortened to vidcast or vodcast is a term used for the online delivery of video on demand video clip content

Wordpress: An open source blog publishing application

Some of Our Favorites

Blogging: a website or journal, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video


Facebook: a social networking website launched on February 4, 2004. The free-access website is privately owned and operated by Facebook, Inc.


Social Media Marketing (SMM): This is the process of using social media communications and connections to market one's products and services.


Twitter: Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates


People
Social networking sites include FaceBook, Twitter, MySpace, Friendster, LinkedIn, ZoomInfo, and many more. Social Media specialist should have an in-depth knowledge of Web 2.0, SEO, SEM, and SMM.
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